Who trusts you and who do you trust?

For some reason I am constantly reminded of the old Schwarzenegger movie Running Man where the game show host Damon Killian yells out “Who loves you and who do you love?” to rousing applause. Except when I think of that scene I often replace the word love with the word trust. They mean about the same thing don’t they?
So who do you trust? Do you trust your security consultants? ‘Acid’ or ‘AcidStorm’ (aka John Kenneth Schiefer) who worked for a Los Angeles based security consultant company known as 3G communications has pleaded guilty to purposely infecting computers he was supposed to be protecting with various forms of malware, running a botnet of 250,000 machines and even stealing paypal account passwords. Did I mention he was a security consultant?
And how about this, brand new Maxtor brand hard drives from Seagate are found to have Trojans preinstalled on them. What’s worse is that this has happened before (and will probably happen again.)
The bad guys aren’t lurking around corners hidden in dark alleys, they are right here in plain sight. So who do you trust? Who trusts you?